This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

The post Black Friday and Cyber ​​Monday, what is it, and what marketing strategy should you apply? appeared first on Yagu Group.

The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

The post 5 Key Elements in a Marketing Strategy appeared first on Yagu Group.

Digital graphic design involves a process of visual communication that consists of the transmission of ideas, concepts, emotions and information.

For social networks you must know your audience. There are visual arts for each audience, they play with seriousness at certain times, but also apply the fun if necessary.

The images must be the hook to gain engagement, content is a complement to achieve faithful followers, and always take into account two fundamental characteristics, image quality and dynamism.

Quality. The design must be professional, if you do not have the resources to go to a study that is dedicated exclusively to this you can contact the experts who offer your services. A bad design will ruin the communication you are looking for.

Dynamism. The new digital media requires another way of communicating the messages, these multimedia tools must be taken advantage of when designing the formats and make the difference.

In YAGU Group we create attractive designs and communicate the essence of our customers’ brand, the image is fundamental to position a product within the market, so today, when you have new ways to do marketing, it is essential to have a good design.

The post How to use graphic design in images to raise your digital strategy? appeared first on Yagu Group.

The post How to build an effective personal brand for social networks? appeared first on Yagu Group.

Within digital marketing, the greatest power a brand can have is having a loyal audience, generating interaction and always talking about the brand. For example, if your primary activity is aimed at teenagers, the best marketing campaign for mother’s day will be the one that best meets the perfect gift for the most important person in their lives. Their likes, where they are from, and age will give you a reference of what products or services you can promote on this date with successful sales.

2. Apply the marketing of emotions
To get straight to the heart of your customers, appeal to them with stories, emotive videos, humor, interaction campaigns and endless resources that will maximize campaign results.

3. Use Email Marketing
In case you have a global audience, what better way to say “Happy Mother’s Day” than to send a personalized email to moms on their special day. Segment your database by country, and send each mom your message on the expected day.

4. Take advantage of pre-designed templates
There are pages that already have different templates designed especially for you. Take advantage of them, and in a very short time, without the need of expert designers, you will have a piece of quality email marketing.

5. Use the right hashtags
Prepare the content you want to spread in advance and take advantage of the hashtags that will surely be “trending on that day.

The post Marketing for Mother’s Day appeared first on Yagu Group.

You need to look carefully at the needs of your brand or business and decide how social networks will help meet those needs so you can work around that.

Identify your potential customers and make the effort to connect with an audience that is interested in your market, determine what gender you are going to address, what age, what country among other characteristics that you must take into account when identifying your brand.

A follow up to the competition also keeps you abreast of what they are doing, gives you an idea of ​​what works for them and can help you to apply it in your own strategy.

Not all content is valid for your social networks, not every way of publishing works and publishing at any time will not work either.

Within a marketing strategy in Social Networks should make a specific content strategy, choose what is the best content for the target audience, see what they would like to see more of them.

A very important point is to know which social networks you will use, not all social networks are used to position your brand, depends on your product or service, you have to study which social network goes more with the content you want to implement.

It is very important to look for specialists in the area of ​​digital marketing, YAGU Group helps you position your brand in social networks, a mistake in interaction platforms can be fatal for your brand and information of any kind runs in seconds, it is important to know how to implement all your strategies for the brand to make an impact in the digital world.

The post How to identify your market to boost your brand in social networks? appeared first on Yagu Group.

We are breaking down the four mistakes you should not make this 2017 on your social media.

1. Start without a clear strategy: to boost your brand or product, you must have clear objectives and a target you want to reach, so when you implement strategies, you will take into account important characteristics such as the age of the public, gender, and location.  Most importantly you need to generate content that engages your target audience.
2. Intentar utilizar todas las redes sociales existentes: existen más de 100 redes sociales, pero las personas y empresas suelen pensar solo en las cinco principales redes sociales “Facebook, Twitter, Linkedin, instagram y Google Plus“ como los únicos jugadores en la partida. Al momento de abrir una cuenta en cualquiera de estas plataformas, tienes que evaluar cuál de ellas te sirve para lo que quieres promocionar o dar a conocer, es importante buscar las características y el funcionamiento de cada una para saber en cuál aventurarse, y que sea una experiencia divertida y sin límites, debido a que no todas las redes sociales funcionan igual, y no todas comparten el mismo público.

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3. Try to use all existing social networks: there are more than 100 social networks, but people and companies usually think only of the top five social networks: Facebook, Twitter, Linkedin, Instagram and Google+ as the only players in the game. When opening an account in any of these platforms, you have to evaluate which of them serves you for what you want to promote or make known. It is important to look for the characteristics and the operation of each one to know in which to venture because not all social networks work the same, and not all share the same audience.
4. Buy fake followers: Buying followers will give you the advantage in numbers over other accounts, but at the end of the day it’s not how many followers you have in your social network, it’s the organic growth of faithful followers, that are hooked in your content and generate a reaction.
5. Share a lot of information in a short period of time: In social networks, content needs to be rich and informative but that doesn’t mean there has to be a lot of it in a short period of time. Content has to be light, substantial and effective. A text that hooks the reader with the title and at first glance, looks short and precise to read. That will help grow the node organically, and with quality followers.

Digital marketing and the growth of social networks are an ideal path for small and large companies. They will become allies where competition will be relentless and mistakes could make or break your digital success.

The post 4 mistakes you should not make in social networks this 2017 appeared first on Yagu Group.

Without a doubt digital marketing is taking over the world, so we will mention some trends that are projected to be the best in this coming year.

1- Big companies will bet on creativity. This next year is when a great digital battle will begin, brands will debate the position of genius, bet on more creative formats that arouse the interest of users on the increasingly fierce competition.

2- The visual content will play an important role in the search engines so it will improve the reading and analysis of images.

3- The content will continue to play a key role, but video will be the king, according to the data offered by Syndacast, 74% of all internet traffic for 2017 will come from the videos.

4- Content marketing will surpass and perhaps replace traditional advertising. More and more of the budget will be allocated to content marketing in digital media, than to traditional media. This is because this medium is more profitable because it helps to reach the interests of users.

5 – Generating engagement will be the top priority because content marketing experts are looking for users to create the perfect node, but audience retention is still a pending issue. This 2017 will be the year to change that inefficiency and boost the growth of existing audiences to 100%.

2017 will demand, analysis, intelligence, efficiency and above all, creativity to enter the great and competitive world of digital marketing.

The post Digital Marketing Projections for 2017 appeared first on Yagu Group.

For this reason, small and big businesses intensify their advertising campaigns, positioning marketing strategies to attract new audiences and maintain a constant appeal.

Companies should take advantage of the holiday spirit in their favor to launch new products or design good digital marketing strategies to strengthen the brand’s position.

We will give you 5 key tips to create good holiday marketing so that you can take advantage of the good moments that december offers.

1. How to create an efficient Christmas campaign:  determine which are your objectives for the season, what are you looking for with the campaign: more buyers? Brand-positioning? Using a series of keywords that go with the holidays, you will be able to come up with a strong communication strategy that will allow you to give a unique experience to your clients.

2. Come up with Christmas environment: The most important thing is to identify these moments and create Christmas cheer in your audience. Fit your decorations and even your brand image, like your slogan and logo to the specific holiday. This will create a Christmas connection between brand and client.

3. Offer discounts and promotions: Like we said before this is an elevated time of the year for purchase transactions. Consumers are looking for the cheapest and best option for their holiday checklist and that is why discounts work so well. Social media is your best friend in this case. By promoting your discounts and special deals online, you are creating a public platform for buyers to see the special offers throughout the day.

4. Take advantage of online marketing: This one of the best and cheapest strategies for your business. Newsletters with the latest promotions and thank you letters for client’s purchases and loyalty are all great techniques for online marketing. Social media also allows you to get to your desired clientele by using seasonal hashtags and posts with Christmas colors and icons.

5. Update the web page: double check that everything on your website is working well and that all your products are up to date. Add a special Christmas section for all your discounts and monthly deals.

As much as Christmas is a time for family, it is also a time for shopping where consumers are most influenced by a brand’s marketing and advertising without even noticing. Take advantage of this time and create new campaigns to reach your goals.

The post 5 Key tips to create Holiday marketing appeared first on Yagu Group.

The social network launched the application called ‘LifeStage‘, apparently intended exclusively for adolescents under 21 years.

“Lifestage allows people to build a profile made up entirely of “video fields”. It allows them show others who they are and to find out more about the people in their school community as well as meet new people,” says Facebook in the description of the app.

The application allows you to share a livelier bio than on your Facebook profile. It invites adolescents to post videos answering questions about themselves: what you like, what you don’t like, how to dance, what is their day to day life, and their friends.

What the founding geniuses of this renowned social network wanted to do is turn an ordinary biography of Facebook into a collection of super fun and animated videos for high schoolers to get to mingle.

Young people who choose to use this app, can link to their schools network and may interact with old and new friends. The originality of this new application is that users must be students and it’s mandatory to enroll with their high school’s network.

The app is looking for younger people to be the “protagonist” of their own story.

What about older users who choose to download the LifeStage? Simple, users who exceed the established age may not see another profile that is not their own.

This new app is only available for iOS in the US and Canada, so far.

The post They’ve done it again! Facebook is at the top of innovation with its unique ‘LifeStage’ application appeared first on Yagu Group.