The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

The post 5 Key Elements in a Marketing Strategy appeared first on Yagu Group.

A few terrible natural disasters have happened with thousands of tweets, Facebook posts, Instagram photos, information, videos and images of all kinds, and thousands of shared feelings.

Social networks have served in minutes as a very fast channel of information. Faster than any other traditional media.

We leave you 3 tips on how to use social networks in case of an emergency

1- In case of emergency what social networks should you use?

• In 2015, Facebook integrated an option called “Safety Check” that allows users near the emergency points to confirm that they are in a safe place.
• Twitter is the social network that is able to save lives due to the immediacy with which the information will reach the security forces.
• On instagram you can mount any number of photos and videos of short duration of the events and position the aid tag of the moment.

2- Manage the information in order

Social networks have, on the one hand, the advantage of managing information much more quickly than conventional media but, a disadvantage is that they may contain all kinds of rumors and false information.

Make sure that the information you get, comes from reliable sources and is totally truthful, then write from the most important to the least important, so your followers can get the specific and important information of what happened.

3- During and after the event

The hashtag can collaborate with evacuation officers to map the casualty and set priorities. They can provide valuable information and even save lives with the proper use of this tool.

The internet is ready, for any event in the world. Sites like Google have made their infrastructure available in the latest natural disasters, the search engine enabled a specific website to help find missing persons. This Google initiative comes together with the US Department of State after the January 2010 earthquake in Haiti.

Another real example of how big brands act in an emergency was in the earthquake that occurred in Mexico on September 19 this year, big brands like Telcel, AT&T and Movistar launched a statement on their social networks, notifying people that they could call, send messages and use data without cost. Long before companies issued an official press release, the information reached users through social networks. Even civilians also removed the passwords from their WiFi network and shared the information so that anyone could have access to the Internet and notify their family and friends that they were well.

YAGU Group has the best techniques and tools in the digital world so that your brand can contribute effectively when there are events of great magnitude and importance in the world.

Enter the digital world with YAGU Group and go beyond.

The post How to use social networks in case of emergency appeared first on Yagu Group.

The post 5 Tips on Content Marketing to Promote your Sales on Facebook appeared first on Yagu Group.

Storytelling has become popular in marketing as a tool to connect with audiences, get out of the cold, chilly way of talking business, and gain more empathy with potential customers. It is a practical way to tell stories around your business.

Advantages of using Storytelling

They generate confidence: a story not only tells a reality differently, it shows a different side. It reveals unknown aspects and generates confidence.

Connect the audience with your brand: create a deep and emotional connection, unlike any other functional and performance arguments you may be giving your potential customer.

It touches the emotional side of contact: we all have a heart. A story makes us human and close. It turns the cold image of an anonymous company into people you can trust.

The public is increasingly proactive and has more power in its relationship with brands. That is why storytelling has more and more weight. The emotional factor is fundamental to humanize marketing strategies. At YAGU Group, we know how to shorten the distance between your company and the user, making it easier to interact with it, through the experiences, sensations and memories that will be of interest to the public.

The post Why is Storytelling Important in Marketing? appeared first on Yagu Group.

Social networks are an increasingly useful tool for both users and businesses. Its influence in the purchasing process is indisputable, and its role as a reflection of the demands and trends on the part of the consumers, helps more and more the organizations to know their clients, and to design strategies oriented to satisfy their needs.

Sales are not the main goal in social Media. If you offer a service with quality content you will achieve many positive things, apart from gaining the trust of visitors, since the Internet is not a medium where you have direct contact with people. Social Networks are the right way to achieve this purpose while generating indirectly much more visitors traffic to your website or blog.

Social Networks are the greatest tool to launch an advertising campaign of any product or service, because of its enormous viral effect given the great exposure they have for people, by the huge amount of users who are on these platforms, such as Facebook, Twitter, Instagram, LinkedIn and YouTube, contemplating only those that currently have more relevance on the Internet. And best of all, they are powerful marketing tools for businesses today.

For this reason, they have to be managed by marketing experts, a great team with experience in social networks, that use suitable platforms to realize studies of digital marketing. In YAGU Group, we have people trained in content marketing, inbound marketing, digital strategies, among other methods to formulate good strategies for social networks and thus position your brand in the digital world.

The post Do you know the importance of social networks in the world and why they should be managed by experts? appeared first on Yagu Group.

These apps will help you improve your Facebook page, and make the most of your fanpage tools for your business.

1. Fast for Facebook, is an option that is only active when we want it to be. It has no hidden services or notifications. It offers us a superior menu of options to navigate with shortcuts to the different sections of the social network of Facebook.

2. HEYO: Help us create contests, promotions and offers by directly configuring the elements of our Facebook page. You do not need to know anything about HTML, because this simple tool allows you to create each of the blocks through widgets that you can move to create what you need.

3. PAGEMODO: It helps us design custom covers and tabs on Facebook in 5 easy steps (and in less than half an hour). It also has multiple utilities. From making discount coupons, ads on Facebook Ads campaigns, contests or making promotions, and more importantly, without the need for technical expertise.

4. SHORTSTACK: It is a tool with which we can customize our fanpage, without having to modify code. It bases its process on widgets, allowing it to be the most versatile.

5. TABSITE: It is an application that allows you to create custom tabs to publish. In its free version, you can create two tabs on one page.

The post 5 applications to get the most out of Facebook for your business appeared first on Yagu Group.

One of their secrets to enter the competitive world of office applications will be integrations. Another commitment of Facebook is that they will not charge for the user who does not use it. Their goal is that people use it in all levels of the company, from the secretaries to the executives.

Among the advantages with regard to competitors, in addition to their deep knowledge of social networks, is the fact that they already have the profiles equal to those already known from the original Facebook version, events, videos, their messaging and, above all, audio calls and videoconferencing. That is, an unusual familiarity that makes the learning curve almost non-existent.

According to Facebook, more than 1,000 organizations around the world are using Workplace, with countries like India, the United States, Norway, the United Kingdom and France, as the main users.

With the release to the public, the company expects features such as chat, Facebook Live and Groups to become indispensable to businesses, rather than job distractions. In addition, Workplace accounts work completely separate from conventional Facebook accounts.

Workplace has several extra features, such as internal data analytics and better telecommunication integration to make it more productive in the office. There’s also a separate app, Work Chat, for iOS and Android, so employees can keep in touch while they’re away from the office.

The new companies that acquire the service receive a free 3-month trial when they register but after that time, Workplace has a monthly fee structure of three dollars per user, for companies with less than 1,000 active users or up to a dollar a month for companies with more than 10,000 users. For non-profit organizations and educational institutions the service is free.

Facebook assumes its biggest challenge is to enter the work world and help people to integrate and create a good addiction during office hours. The most popular social network continues to be a pioneer in innovation and is far from being forgotten.

The post “Workplace” the Facebook platform for work appeared first on Yagu Group.