This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

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The concept of creativity based on marketing is synonymous with innovation; having concrete ideas, well developed and structured, will take you to bigger areas in respect to the competition.

Creativity: When we read the word creativity, we talk about producing something out of nothing, according to the Royal Academy of the Spanish Language, creativity is defined as the “ability to create”, but this is not born out of nothing. If you strengthen your knowledge based on what you want to project, ideas will arise spontaneously.

Content: Surely you have already heard or read the phrase that content trumps all, and without a doubt this is correct, without a well structured content, that is able to capture the audience with just one line, your ideas will fade away. A short but precise text, which provides a data of interest to the reader is all you need to make the audience faithful to your publications.

Design: this key is the visual hook so that the reader can observe your content. The image is the first visual tool of your digital marketing, a good design has to have:

• A point of interest, this is the most important area that attracts the attention of the viewer. Therefore, it must be carefully designed and located psychologically, is sought to locate in the upper right, since visually there is attracted the view automatically.
• Colors that at first impression can attract the view of the viewer and that are appropriate to the selected theme.
• An ethically well organized structure and visual identity
• A short and precise title, so that the content of the one to be treated in the description of the publication is made known

At YAGU Group we use these tools according to the needs of each client, helping, innovating and strengthening your digital marketing strategy and always at the forefront of the updates. That is why the management of your social networks always has to be done by a team of experts to help you position your brand.

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Digital marketing has opened up endless possibilities for businesses to get in touch with their customers and expand their market, regardless of whether they are small or large companies. So if you are starting a digital marketing project, check that you are not committing these common mistakes.

1-Imitation: When a small business develops a marketing strategy, it is common to see that they try to follow in the footsteps of big business. This is a serious mistake, because even though companies are of the same type, it will hardly be the same result.

2-SEO: SEO is the possibility that prospects clients manage to find a site in search engines like Google. In fact, the average user does not look beyond the first page of Google results. By ignoring this tool, thousands of pages are destined for oblivion, because they are lost obscured by the already positioned pages.

3-Underestimation: Digital marketing is not just publishing promotions on Facebook (it is true that it is a tool that helps), but making digital marketing accessible does not necessarily mean that it is simple. A number of previous studies are necessary to know your goals through each campaign and the ways in which they will be achieved.

4- Social Networks: The leaps and bounds that social networks have made in daily life make them an indispensable tool for business, becoming an important part of digital marketing. However, you have to know how to handle them according to the goals you want to achieve.

5- Content Errors: Content is what will make people interested in your brand. Without content there is no first contact with the customer and it is much more difficult to turn into sales.

In digital marketing, most people may know what it is but very few really know how to apply it, and know how to use the tools and strategies to achieve their goal. At YAGU Group we go further and achieve the ideal position for your brand using different methods for our customer to be competitive in this digital world.

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Digital graphic design involves a process of visual communication that consists of the transmission of ideas, concepts, emotions and information.

For social networks you must know your audience. There are visual arts for each audience, they play with seriousness at certain times, but also apply the fun if necessary.

The images must be the hook to gain engagement, content is a complement to achieve faithful followers, and always take into account two fundamental characteristics, image quality and dynamism.

Quality. The design must be professional, if you do not have the resources to go to a study that is dedicated exclusively to this you can contact the experts who offer your services. A bad design will ruin the communication you are looking for.

Dynamism. The new digital media requires another way of communicating the messages, these multimedia tools must be taken advantage of when designing the formats and make the difference.

In YAGU Group we create attractive designs and communicate the essence of our customers’ brand, the image is fundamental to position a product within the market, so today, when you have new ways to do marketing, it is essential to have a good design.

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Social networks are an increasingly useful tool for both users and businesses. Its influence in the purchasing process is indisputable, and its role as a reflection of the demands and trends on the part of the consumers, helps more and more the organizations to know their clients, and to design strategies oriented to satisfy their needs.

Sales are not the main goal in social Media. If you offer a service with quality content you will achieve many positive things, apart from gaining the trust of visitors, since the Internet is not a medium where you have direct contact with people. Social Networks are the right way to achieve this purpose while generating indirectly much more visitors traffic to your website or blog.

Social Networks are the greatest tool to launch an advertising campaign of any product or service, because of its enormous viral effect given the great exposure they have for people, by the huge amount of users who are on these platforms, such as Facebook, Twitter, Instagram, LinkedIn and YouTube, contemplating only those that currently have more relevance on the Internet. And best of all, they are powerful marketing tools for businesses today.

For this reason, they have to be managed by marketing experts, a great team with experience in social networks, that use suitable platforms to realize studies of digital marketing. In YAGU Group, we have people trained in content marketing, inbound marketing, digital strategies, among other methods to formulate good strategies for social networks and thus position your brand in the digital world.

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With this in mind, when managing social networks, you will need a team that does good management, creates effective content, supervises all management details and, above all, positions your brand in the mind of the target audience on social networks.

There are 6 key roles that people play in a social media management team:

Account Manager: is dedicated to the administration of clients and its main responsibility is to be the mediator between the clients and the company to maintain a relationship satisfactory for both parties. Among its functions are: providing customer support, planning and optimization for the account, as well as developing an excellent relationship with the client.

Creative Director: One of his great responsibilities is the conceptualization of ideas, to develop them later with his team or to supervise that these are carried out the correct form. This position is of the utmost importance, he must be a hunter of innovation but without deviating from the objectives of the client.

Social Media Manager: It is the person in charge of preparing the strategy to be implemented for the brand in social media, analyzes trends, supervises that the content is effective, in other words must control the evolution of the market. The Social Media Manager must adapt the objectives and strategies to the new needs.

Content Manager: We have all heard the phrase “content is the King”. The content manager is the person who articulates, creates, generates and shares everything that can be done with content, its work is fundamental, generates information of interest, captures the attention of the audience it wants to reach. it is the one that ensures that the content that the brand publishes in its different forms are adequately exposed and explained.

Community Manager: It is the one who creates and maintains a relationship of trust with the clients of the brand, collects feedback from them and proposes internal improvements, looks for a strategy that must be implemented to build relationships and maintains interaction with members of the community to which it is presented.

Designer: It is responsible for translating strategies and ideas into art. It is the one that designs and structures the images, and is responsible for maintaining a line of design well entrenched to differentiate the brand.

As we all know social networks do not sleep, they are constantly awake, so they always need to be under supervision, analyzing trends, generating content, managing and designing images to capture the audience, that is why it is imperative to have a team of experts that monitor every detail and are dedicated to positioning your brand.

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1. Know Your Brand

The moment you decide to create social networks to promote your brand, you need to know everything about your product, the most important features, and whether you can promote it for greater public acceptance.

2. Identify your audience

When it comes to promoting a product we need to segment our target; to whom it is addressed, adults, adolescents or children, and the age target.

3. Know the competition

Knowing the competition will give you a great advantage to know the strategies that apply, if these have worked for them or not, it will be of great help, because you can analyze what you should or shouldn’t copy to implement in your social networks.

4.Always be at the forefront for any updates

It necessary to always be aware of new trends in the market, to define or change the strategy if necessary and be innovating for greater responsiveness to users.

5. Interact with the public

An essential role in social networks is not to ignore your node, it is the most important part, have happy users, who identify with the brand.

We hope these strategies will help you with the smooth running of your social networks.

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