This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

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A few terrible natural disasters have happened with thousands of tweets, Facebook posts, Instagram photos, information, videos and images of all kinds, and thousands of shared feelings.

Social networks have served in minutes as a very fast channel of information. Faster than any other traditional media.

We leave you 3 tips on how to use social networks in case of an emergency

1- In case of emergency what social networks should you use?

• In 2015, Facebook integrated an option called “Safety Check” that allows users near the emergency points to confirm that they are in a safe place.
• Twitter is the social network that is able to save lives due to the immediacy with which the information will reach the security forces.
• On instagram you can mount any number of photos and videos of short duration of the events and position the aid tag of the moment.

2- Manage the information in order

Social networks have, on the one hand, the advantage of managing information much more quickly than conventional media but, a disadvantage is that they may contain all kinds of rumors and false information.

Make sure that the information you get, comes from reliable sources and is totally truthful, then write from the most important to the least important, so your followers can get the specific and important information of what happened.

3- During and after the event

The hashtag can collaborate with evacuation officers to map the casualty and set priorities. They can provide valuable information and even save lives with the proper use of this tool.

The internet is ready, for any event in the world. Sites like Google have made their infrastructure available in the latest natural disasters, the search engine enabled a specific website to help find missing persons. This Google initiative comes together with the US Department of State after the January 2010 earthquake in Haiti.

Another real example of how big brands act in an emergency was in the earthquake that occurred in Mexico on September 19 this year, big brands like Telcel, AT&T and Movistar launched a statement on their social networks, notifying people that they could call, send messages and use data without cost. Long before companies issued an official press release, the information reached users through social networks. Even civilians also removed the passwords from their WiFi network and shared the information so that anyone could have access to the Internet and notify their family and friends that they were well.

YAGU Group has the best techniques and tools in the digital world so that your brand can contribute effectively when there are events of great magnitude and importance in the world.

Enter the digital world with YAGU Group and go beyond.

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The concept of creativity based on marketing is synonymous with innovation; having concrete ideas, well developed and structured, will take you to bigger areas in respect to the competition.

Creativity: When we read the word creativity, we talk about producing something out of nothing, according to the Royal Academy of the Spanish Language, creativity is defined as the “ability to create”, but this is not born out of nothing. If you strengthen your knowledge based on what you want to project, ideas will arise spontaneously.

Content: Surely you have already heard or read the phrase that content trumps all, and without a doubt this is correct, without a well structured content, that is able to capture the audience with just one line, your ideas will fade away. A short but precise text, which provides a data of interest to the reader is all you need to make the audience faithful to your publications.

Design: this key is the visual hook so that the reader can observe your content. The image is the first visual tool of your digital marketing, a good design has to have:

• A point of interest, this is the most important area that attracts the attention of the viewer. Therefore, it must be carefully designed and located psychologically, is sought to locate in the upper right, since visually there is attracted the view automatically.
• Colors that at first impression can attract the view of the viewer and that are appropriate to the selected theme.
• An ethically well organized structure and visual identity
• A short and precise title, so that the content of the one to be treated in the description of the publication is made known

At YAGU Group we use these tools according to the needs of each client, helping, innovating and strengthening your digital marketing strategy and always at the forefront of the updates. That is why the management of your social networks always has to be done by a team of experts to help you position your brand.

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