This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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Communication professionals have seen how in recent years new technologies have revolutionized their way of working. This new era has brought with it not only new tools, but greater access to information, which has brought about remarkable changes in the way in which they carry out their work and the outcome of their work.

New technologies and social networks have provided a democratization of information. Now, anyone can open a blog of fashion, news, recipes, really, any topic of interest to society. Anyone can have social networks and use them as a window to the world to transmit information.

News is transmitted by the second it happens, and hours later the information may already be obsolete, hence the great importance of Twitter, a true thermometer of the world today.

The notes and the figures certify the success of social networks. In 2005 a Forrester Research report announced that Internet users were increasingly visiting a blog or social network, this indicates that there are thousands of people who already reject traditional media and look for digital media to maintain their interests to the day.

The big brands prefer to have a well positioned presence in social networks because they are the letter of presentation and makes advertising easier, with a greater reach.

Advertising on social networks today is the best hook for a brand, because it can be easier to reach the desired target, you can filter the tastes of people, ages and more. This segmentation is unique to every brand and it can only be achieved through social networks.

At YAGU Group we focus on your advertising through social networks to exceed expectations, changing the way we communicate and sell a product, so that the public feels identified with the brand and gets hooked with its history.

Being part of the digital world will lead your brand to a bigger, better audience.

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A few terrible natural disasters have happened with thousands of tweets, Facebook posts, Instagram photos, information, videos and images of all kinds, and thousands of shared feelings.

Social networks have served in minutes as a very fast channel of information. Faster than any other traditional media.

We leave you 3 tips on how to use social networks in case of an emergency

1- In case of emergency what social networks should you use?

• In 2015, Facebook integrated an option called “Safety Check” that allows users near the emergency points to confirm that they are in a safe place.
• Twitter is the social network that is able to save lives due to the immediacy with which the information will reach the security forces.
• On instagram you can mount any number of photos and videos of short duration of the events and position the aid tag of the moment.

2- Manage the information in order

Social networks have, on the one hand, the advantage of managing information much more quickly than conventional media but, a disadvantage is that they may contain all kinds of rumors and false information.

Make sure that the information you get, comes from reliable sources and is totally truthful, then write from the most important to the least important, so your followers can get the specific and important information of what happened.

3- During and after the event

The hashtag can collaborate with evacuation officers to map the casualty and set priorities. They can provide valuable information and even save lives with the proper use of this tool.

The internet is ready, for any event in the world. Sites like Google have made their infrastructure available in the latest natural disasters, the search engine enabled a specific website to help find missing persons. This Google initiative comes together with the US Department of State after the January 2010 earthquake in Haiti.

Another real example of how big brands act in an emergency was in the earthquake that occurred in Mexico on September 19 this year, big brands like Telcel, AT&T and Movistar launched a statement on their social networks, notifying people that they could call, send messages and use data without cost. Long before companies issued an official press release, the information reached users through social networks. Even civilians also removed the passwords from their WiFi network and shared the information so that anyone could have access to the Internet and notify their family and friends that they were well.

YAGU Group has the best techniques and tools in the digital world so that your brand can contribute effectively when there are events of great magnitude and importance in the world.

Enter the digital world with YAGU Group and go beyond.

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Buying followers does not give you a good reputation and does not buy accounts with many followers. When these audiences realize that they are not getting the content by which they started to track the account, they will stop following you and you will lose money and time .

Get quality followers, appreciate the content, the designs you post, the strategies you use and much more. These followers are the ones that will interact with your brand and give you recognition.

YAGU Group helps you get an effective and segmented audience, according to the target and the profile that your company needs. There is nothing more rewarding than having real followers, because that means that your branding work in social networks is generating a effective and productive responses.

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Social networks are an increasingly useful tool for both users and businesses. Its influence in the purchasing process is indisputable, and its role as a reflection of the demands and trends on the part of the consumers, helps more and more the organizations to know their clients, and to design strategies oriented to satisfy their needs.

Sales are not the main goal in social Media. If you offer a service with quality content you will achieve many positive things, apart from gaining the trust of visitors, since the Internet is not a medium where you have direct contact with people. Social Networks are the right way to achieve this purpose while generating indirectly much more visitors traffic to your website or blog.

Social Networks are the greatest tool to launch an advertising campaign of any product or service, because of its enormous viral effect given the great exposure they have for people, by the huge amount of users who are on these platforms, such as Facebook, Twitter, Instagram, LinkedIn and YouTube, contemplating only those that currently have more relevance on the Internet. And best of all, they are powerful marketing tools for businesses today.

For this reason, they have to be managed by marketing experts, a great team with experience in social networks, that use suitable platforms to realize studies of digital marketing. In YAGU Group, we have people trained in content marketing, inbound marketing, digital strategies, among other methods to formulate good strategies for social networks and thus position your brand in the digital world.

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These apps will help you improve your Facebook page, and make the most of your fanpage tools for your business.

1. Fast for Facebook, is an option that is only active when we want it to be. It has no hidden services or notifications. It offers us a superior menu of options to navigate with shortcuts to the different sections of the social network of Facebook.

2. HEYO: Help us create contests, promotions and offers by directly configuring the elements of our Facebook page. You do not need to know anything about HTML, because this simple tool allows you to create each of the blocks through widgets that you can move to create what you need.

3. PAGEMODO: It helps us design custom covers and tabs on Facebook in 5 easy steps (and in less than half an hour). It also has multiple utilities. From making discount coupons, ads on Facebook Ads campaigns, contests or making promotions, and more importantly, without the need for technical expertise.

4. SHORTSTACK: It is a tool with which we can customize our fanpage, without having to modify code. It bases its process on widgets, allowing it to be the most versatile.

5. TABSITE: It is an application that allows you to create custom tabs to publish. In its free version, you can create two tabs on one page.

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One of their secrets to enter the competitive world of office applications will be integrations. Another commitment of Facebook is that they will not charge for the user who does not use it. Their goal is that people use it in all levels of the company, from the secretaries to the executives.

Among the advantages with regard to competitors, in addition to their deep knowledge of social networks, is the fact that they already have the profiles equal to those already known from the original Facebook version, events, videos, their messaging and, above all, audio calls and videoconferencing. That is, an unusual familiarity that makes the learning curve almost non-existent.

According to Facebook, more than 1,000 organizations around the world are using Workplace, with countries like India, the United States, Norway, the United Kingdom and France, as the main users.

With the release to the public, the company expects features such as chat, Facebook Live and Groups to become indispensable to businesses, rather than job distractions. In addition, Workplace accounts work completely separate from conventional Facebook accounts.

Workplace has several extra features, such as internal data analytics and better telecommunication integration to make it more productive in the office. There’s also a separate app, Work Chat, for iOS and Android, so employees can keep in touch while they’re away from the office.

The new companies that acquire the service receive a free 3-month trial when they register but after that time, Workplace has a monthly fee structure of three dollars per user, for companies with less than 1,000 active users or up to a dollar a month for companies with more than 10,000 users. For non-profit organizations and educational institutions the service is free.

Facebook assumes its biggest challenge is to enter the work world and help people to integrate and create a good addiction during office hours. The most popular social network continues to be a pioneer in innovation and is far from being forgotten.

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1. Know Your Brand

The moment you decide to create social networks to promote your brand, you need to know everything about your product, the most important features, and whether you can promote it for greater public acceptance.

2. Identify your audience

When it comes to promoting a product we need to segment our target; to whom it is addressed, adults, adolescents or children, and the age target.

3. Know the competition

Knowing the competition will give you a great advantage to know the strategies that apply, if these have worked for them or not, it will be of great help, because you can analyze what you should or shouldn’t copy to implement in your social networks.

4.Always be at the forefront for any updates

It necessary to always be aware of new trends in the market, to define or change the strategy if necessary and be innovating for greater responsiveness to users.

5. Interact with the public

An essential role in social networks is not to ignore your node, it is the most important part, have happy users, who identify with the brand.

We hope these strategies will help you with the smooth running of your social networks.

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The social network launched the application called ‘LifeStage‘, apparently intended exclusively for adolescents under 21 years.

“Lifestage allows people to build a profile made up entirely of “video fields”. It allows them show others who they are and to find out more about the people in their school community as well as meet new people,” says Facebook in the description of the app.

The application allows you to share a livelier bio than on your Facebook profile. It invites adolescents to post videos answering questions about themselves: what you like, what you don’t like, how to dance, what is their day to day life, and their friends.

What the founding geniuses of this renowned social network wanted to do is turn an ordinary biography of Facebook into a collection of super fun and animated videos for high schoolers to get to mingle.

Young people who choose to use this app, can link to their schools network and may interact with old and new friends. The originality of this new application is that users must be students and it’s mandatory to enroll with their high school’s network.

The app is looking for younger people to be the “protagonist” of their own story.

What about older users who choose to download the LifeStage? Simple, users who exceed the established age may not see another profile that is not their own.

This new app is only available for iOS in the US and Canada, so far.

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