Influencer – Yagu Group

How have social networks changed the way we communicate and advertise in the world?

Yagu Group — Wed, 11 Oct 2017 15:56:53 +0000

Social networks are an effective tool to measure the social thermometer, they are great to find out which are the day to day topics, which are the ones that are of interest to people, and also allows to easily monitor topics and to know the opinions of the audience in real time.

Communication professionals have seen how in recent years new technologies have revolutionized their way of working. This new era has brought with it not only new tools, but greater access to information, which has brought about remarkable changes in the way in which they carry out their work and the outcome of their work.

New technologies and social networks have provided a democratization of information. Now, anyone can open a blog of fashion, news, recipes, really, any topic of interest to society. Anyone can have social networks and use them as a window to the world to transmit information.

News is transmitted by the second it happens, and hours later the information may already be obsolete, hence the great importance of Twitter, a true thermometer of the world today.

The notes and the figures certify the success of social networks. In 2005 a Forrester Research report announced that Internet users were increasingly visiting a blog or social network, this indicates that there are thousands of people who already reject traditional media and look for digital media to maintain their interests to the day.

The big brands prefer to have a well positioned presence in social networks because they are the letter of presentation and makes advertising easier, with a greater reach.

Advertising on social networks today is the best hook for a brand, because it can be easier to reach the desired target, you can filter the tastes of people, ages and more. This segmentation is unique to every brand and it can only be achieved through social networks.

At YAGU Group we focus on your advertising through social networks to exceed expectations, changing the way we communicate and sell a product, so that the public feels identified with the brand and gets hooked with its history.

Being part of the digital world will lead your brand to a bigger, better audience.

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How to identify my target audience on Social Media?

Yagu Group — Fri, 18 Mar 2016 20:10:09 +0000

Sometimes, especially for small businesses, it can be tough to translate your traditional target audience into the social media landscape. Therefore, the first thing you should do to make sure this transition is as successful as possible is to focus solely on who your usual consumer is and identify their demographics and psychographics in-depth. Whatever specific characteristics you can attach to your client in real life will be extremely helpful when targeting his/her online persona.

Start Easy: Demographics and Locations

Demographics are the easiest traits to identify about your audience. However, it still requires some research and soul-searching to determine the right audience, and it all starts with how well you know your own brand. Is your product or service more useful for people of a specific age? Is it for men, women or both? Is it a high-end or luxury product/service that can only be purchased by people of a certain socio-economic standard? Is it a family friendly product/service? Is it specific to a particular location or seasonality?

After you answer these questions, you will have a clear idea of who are the ideal consumers for your product/service.

Dive Into It: Psychographics

It is true that the erroneousness and shallowness of this conception of his faith was dimly perceptible to Alexei Alexandrovich, and he knew that when, without the slightest idea that his forgiveness was the action of a higher power, he had surrendered directly to the feeling of forgiveness, he had felt more happiness than now, when he was thinking every instant that Christ was in his heart, and that in signing official papers he was doing His will.70-533 answer analysis But for Alexei Alexandrovich it was a necessity to think in that way; it was such a necessity for him in his humiliation to have some elevated standpoint, however imaginary, from which, looked down upon by all, he could look down on others, that he clung, as to his one salvation, to his delusion of salvation.
Chapter 23
The Countess Lidia Ivanovna had, as a very young and enthusiastic girl, been married to a wealthy man of high rank, a very good-natured, jovial, and extremely dissipated rake. One month after marriage her husband abandoned her, and her enthusiastic protestations of affection he met with an irony and even hostility which people, knowing the Count’s good heart, and seeing no defects in the enthusiastic Lidia, were at a loss to explain. Though they were divorced and lived apart, yet whenever the husband met the wife, he invariably behaved to her with the same malignant irony, the cause of which was incomprehensible.
Countess Lidia Ivanovna had long given up being in love with her husband, but from that time she had never given up being in love with someone. She was in love with several people at once, both men and women; she had been in love with almost everyone who had been particularly distinguished in any way.ADM-201 exam dumps She was in love with all the new princes and princesses who married into the Imperial family; she had been in love with one archbishop, one vicar, and one parish priest; she had been in love with one journalist, three Slavophils, with Komissarov, with one minister, one doctor, one English missionary, and Karenin. All these passions, constantly waning or growing more ardent, did not prevent her from keeping up the most extended and complicated relations with the Court and fashionable society. But from the time that, after Karenin’s trouble, she had taken him under special protection, from the time that she had set to work in Karenin’s household looking after his welfare, she felt that all her other attachments were not the real thing, and that she was now genuinely in love, and with no one but Karenin. The feeling she now experienced for him seemed to her stronger than any of her former feelings. Analyzing her feeling, and comparing it with former passions, she distinctly perceived that she would not have been in love with Komissarov if he had not saved the life of the Czar; that she would not have been in love with Ristich-Kudzhitsky if there had been no Slavonic question; but that she loved Karenin for himself, for his lofty, uncomprehended soul, for the sweet – to her – high notes of his voice, for his drawling intonation, his weary eyes,70-532 exam questions his character, and his soft white hands with their swollen veins. She was not simply overjoyed at meeting him, but she sought in his face signs of the impression she was making on him. She tried to please him, not by her words only, but in her whole person. For his sake it was that she now lavished more care on her dress than before. She caught herself in reveries on what might have been, if she had not been married and he had been free. She blushed with emotion when he came into the room, she could not repress a smile of rapture when he said anything amiable to her.

After identifying your audience’s key demographics, it is important to go even deeper into their personalities. This would be especially helpful when segmenting on social media. In order to successfully identify more unique traits about your consumers, it is helpful to think of who you consider your ideal consumer: What is his/her lifestyle? What some of his/her likes and dislikes? Where does he/she shop? What kind of movies or TV shows does he/she enjoy? These are the tough questions you need to be able to answer, in order to more fully understand your consumers. Furthermore, you could dig even deeper by trying to appeal directly to their value and belief system.

Growth Opportunities: Aspirational Consumers and Influencers

After you have established your presence on social media and already have an established following, you could take advantage of two consumer groups as opportunities for growth: Aspirational consumers and influencers. An aspirational customer is someone who may not buy your product or service today, but perhaps this is the kind of business you’d like to do more of. It would be smart to start pursuing them early on to build a strong network that can potentially lead to sales. In terms of influencer marketing, this trend in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole, can be beneficial to generate hype and build a stronger sense of trust around your brand.

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Influencer Marketing

Yagu Group — Fri, 08 Jan 2016 14:53:00 +0000

The exponential growth of social media has given way to a new form of advertising. Influencer Marketing is based on the premise that consumers are growing skeptical of corporations, and now rely on each other for trusted advice. Therefore, marketers are tapping into the social media personalities or “influencers” that have managed to build a vast following on different social platforms in order to endorse and spread different Brand messages. This modern take on advertising has proven very successful, because it takes advantage of an already trusted source by the selected target audience. Additionally, it takes advantage of the power of Word Of Mouth to help build an online community around the Brand. At YAGU we want you to stay on top of the latest trends. Therefore, we offer the following services to facilitate your experience with this medium:

Influencer Identification & Contact
Audience Segmentation/Identification
Content Strategy & Design
Follow-up
Results Analysis

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