This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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Communication professionals have seen how in recent years new technologies have revolutionized their way of working. This new era has brought with it not only new tools, but greater access to information, which has brought about remarkable changes in the way in which they carry out their work and the outcome of their work.

New technologies and social networks have provided a democratization of information. Now, anyone can open a blog of fashion, news, recipes, really, any topic of interest to society. Anyone can have social networks and use them as a window to the world to transmit information.

News is transmitted by the second it happens, and hours later the information may already be obsolete, hence the great importance of Twitter, a true thermometer of the world today.

The notes and the figures certify the success of social networks. In 2005 a Forrester Research report announced that Internet users were increasingly visiting a blog or social network, this indicates that there are thousands of people who already reject traditional media and look for digital media to maintain their interests to the day.

The big brands prefer to have a well positioned presence in social networks because they are the letter of presentation and makes advertising easier, with a greater reach.

Advertising on social networks today is the best hook for a brand, because it can be easier to reach the desired target, you can filter the tastes of people, ages and more. This segmentation is unique to every brand and it can only be achieved through social networks.

At YAGU Group we focus on your advertising through social networks to exceed expectations, changing the way we communicate and sell a product, so that the public feels identified with the brand and gets hooked with its history.

Being part of the digital world will lead your brand to a bigger, better audience.

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Buying followers does not give you a good reputation and does not buy accounts with many followers. When these audiences realize that they are not getting the content by which they started to track the account, they will stop following you and you will lose money and time .

Get quality followers, appreciate the content, the designs you post, the strategies you use and much more. These followers are the ones that will interact with your brand and give you recognition.

YAGU Group helps you get an effective and segmented audience, according to the target and the profile that your company needs. There is nothing more rewarding than having real followers, because that means that your branding work in social networks is generating a effective and productive responses.

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Social networks are an increasingly useful tool for both users and businesses. Its influence in the purchasing process is indisputable, and its role as a reflection of the demands and trends on the part of the consumers, helps more and more the organizations to know their clients, and to design strategies oriented to satisfy their needs.

Sales are not the main goal in social Media. If you offer a service with quality content you will achieve many positive things, apart from gaining the trust of visitors, since the Internet is not a medium where you have direct contact with people. Social Networks are the right way to achieve this purpose while generating indirectly much more visitors traffic to your website or blog.

Social Networks are the greatest tool to launch an advertising campaign of any product or service, because of its enormous viral effect given the great exposure they have for people, by the huge amount of users who are on these platforms, such as Facebook, Twitter, Instagram, LinkedIn and YouTube, contemplating only those that currently have more relevance on the Internet. And best of all, they are powerful marketing tools for businesses today.

For this reason, they have to be managed by marketing experts, a great team with experience in social networks, that use suitable platforms to realize studies of digital marketing. In YAGU Group, we have people trained in content marketing, inbound marketing, digital strategies, among other methods to formulate good strategies for social networks and thus position your brand in the digital world.

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The benefits of having a business profile on Instagram are many, because before the upgrade the information Instagram offered on a posts reach was very basic.

Among the benefits of activating the business profile on Instagram, is the ability to know how many people your publication reached, the impressions it had and best of all, you’ll have in hand the best time and day to upload your post, and you will be able to know if your followers are mostly men or women, this can be seen through demographics. This update lets you know what your target audience wants to see and needs.

This data is essential for any brand, in order to base its strategy on the specific target audience.

And as everything has its advantages there are also disadvantages. When you convert your account to a business profile, your ability to perform certain actions on Instagram will be limited.

When you link a Facebook page to your business profile, you can only share your posts on Facebook from that Instagram page. You can not share on another page of Facebook or other Facebook profiles. If you want to change the Facebook page where you can share posts Instagram, you’ll need to return your business profile to the personal account status. Once you convert it back, you have to set your business profile again and select the new Facebook page you want to use. Business profiles can not be configured as private accounts.

These features can help you decide whether or not you want to convert your profile into a business profile.

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1. Know Your Brand

The moment you decide to create social networks to promote your brand, you need to know everything about your product, the most important features, and whether you can promote it for greater public acceptance.

2. Identify your audience

When it comes to promoting a product we need to segment our target; to whom it is addressed, adults, adolescents or children, and the age target.

3. Know the competition

Knowing the competition will give you a great advantage to know the strategies that apply, if these have worked for them or not, it will be of great help, because you can analyze what you should or shouldn’t copy to implement in your social networks.

4.Always be at the forefront for any updates

It necessary to always be aware of new trends in the market, to define or change the strategy if necessary and be innovating for greater responsiveness to users.

5. Interact with the public

An essential role in social networks is not to ignore your node, it is the most important part, have happy users, who identify with the brand.

We hope these strategies will help you with the smooth running of your social networks.

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According to Instagram, on average, people miss more than 70% of their Instagram feeds, as a result they are changing the order of the feed from chronological to a new algorithm that predicts which photos its users are mostly likely to like and how you interact with other users. Those pictures will then appear higher in their feeds.

It’s a move marketers say was inevitable, as Instagram took some pointers from Facebook to build out its ad business and monetize. So, where will this leave your brand?

Even though Instagram is loved for the organic nature of content sharing, this new algorithm is artificially promoting paid advertising content. Although this may pose a problem for small businesses that don’t have the means to pay for Instagram ads, the best solution is to get creative.

The great thing about Instagram at this time, is that it has no way to differentiate a business Instagram account from a personal account meaning, businesses can make the most of it by getting creative – building on brands aesthetics and artistic content to be “liked” and be “followed” by users. The more people engage with brands’ content through likes and comments, the more likely brands’ post will show up at the top of their feed.

This new algorithm will force brands to get out of their comfort zone and think outside the marketing standards to engage better with users. By breaking down the walls of standardized marketing, brands’ content will have to influence users on a personal, creative level that users can relate to and interact with all the while keeping a strong brand identity and personality.

Any change can be uncomfortable, especially for brand’s digital marketing but, with creative content, community engagement, brand influence, and personal awareness, your brand can accommodate to fit the changing industry of social media.

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