This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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Digital marketing has opened up endless possibilities for businesses to get in touch with their customers and expand their market, regardless of whether they are small or large companies. So if you are starting a digital marketing project, check that you are not committing these common mistakes.

1-Imitation: When a small business develops a marketing strategy, it is common to see that they try to follow in the footsteps of big business. This is a serious mistake, because even though companies are of the same type, it will hardly be the same result.

2-SEO: SEO is the possibility that prospects clients manage to find a site in search engines like Google. In fact, the average user does not look beyond the first page of Google results. By ignoring this tool, thousands of pages are destined for oblivion, because they are lost obscured by the already positioned pages.

3-Underestimation: Digital marketing is not just publishing promotions on Facebook (it is true that it is a tool that helps), but making digital marketing accessible does not necessarily mean that it is simple. A number of previous studies are necessary to know your goals through each campaign and the ways in which they will be achieved.

4- Social Networks: The leaps and bounds that social networks have made in daily life make them an indispensable tool for business, becoming an important part of digital marketing. However, you have to know how to handle them according to the goals you want to achieve.

5- Content Errors: Content is what will make people interested in your brand. Without content there is no first contact with the customer and it is much more difficult to turn into sales.

In digital marketing, most people may know what it is but very few really know how to apply it, and know how to use the tools and strategies to achieve their goal. At YAGU Group we go further and achieve the ideal position for your brand using different methods for our customer to be competitive in this digital world.

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