This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

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Communication professionals have seen how in recent years new technologies have revolutionized their way of working. This new era has brought with it not only new tools, but greater access to information, which has brought about remarkable changes in the way in which they carry out their work and the outcome of their work.

New technologies and social networks have provided a democratization of information. Now, anyone can open a blog of fashion, news, recipes, really, any topic of interest to society. Anyone can have social networks and use them as a window to the world to transmit information.

News is transmitted by the second it happens, and hours later the information may already be obsolete, hence the great importance of Twitter, a true thermometer of the world today.

The notes and the figures certify the success of social networks. In 2005 a Forrester Research report announced that Internet users were increasingly visiting a blog or social network, this indicates that there are thousands of people who already reject traditional media and look for digital media to maintain their interests to the day.

The big brands prefer to have a well positioned presence in social networks because they are the letter of presentation and makes advertising easier, with a greater reach.

Advertising on social networks today is the best hook for a brand, because it can be easier to reach the desired target, you can filter the tastes of people, ages and more. This segmentation is unique to every brand and it can only be achieved through social networks.

At YAGU Group we focus on your advertising through social networks to exceed expectations, changing the way we communicate and sell a product, so that the public feels identified with the brand and gets hooked with its history.

Being part of the digital world will lead your brand to a bigger, better audience.

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You need to look carefully at the needs of your brand or business and decide how social networks will help meet those needs so you can work around that.

Identify your potential customers and make the effort to connect with an audience that is interested in your market, determine what gender you are going to address, what age, what country among other characteristics that you must take into account when identifying your brand.

A follow up to the competition also keeps you abreast of what they are doing, gives you an idea of ​​what works for them and can help you to apply it in your own strategy.

Not all content is valid for your social networks, not every way of publishing works and publishing at any time will not work either.

Within a marketing strategy in Social Networks should make a specific content strategy, choose what is the best content for the target audience, see what they would like to see more of them.

A very important point is to know which social networks you will use, not all social networks are used to position your brand, depends on your product or service, you have to study which social network goes more with the content you want to implement.

It is very important to look for specialists in the area of ​​digital marketing, YAGU Group helps you position your brand in social networks, a mistake in interaction platforms can be fatal for your brand and information of any kind runs in seconds, it is important to know how to implement all your strategies for the brand to make an impact in the digital world.

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Social networks are an increasingly useful tool for both users and businesses. Its influence in the purchasing process is indisputable, and its role as a reflection of the demands and trends on the part of the consumers, helps more and more the organizations to know their clients, and to design strategies oriented to satisfy their needs.

Sales are not the main goal in social Media. If you offer a service with quality content you will achieve many positive things, apart from gaining the trust of visitors, since the Internet is not a medium where you have direct contact with people. Social Networks are the right way to achieve this purpose while generating indirectly much more visitors traffic to your website or blog.

Social Networks are the greatest tool to launch an advertising campaign of any product or service, because of its enormous viral effect given the great exposure they have for people, by the huge amount of users who are on these platforms, such as Facebook, Twitter, Instagram, LinkedIn and YouTube, contemplating only those that currently have more relevance on the Internet. And best of all, they are powerful marketing tools for businesses today.

For this reason, they have to be managed by marketing experts, a great team with experience in social networks, that use suitable platforms to realize studies of digital marketing. In YAGU Group, we have people trained in content marketing, inbound marketing, digital strategies, among other methods to formulate good strategies for social networks and thus position your brand in the digital world.

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One of their secrets to enter the competitive world of office applications will be integrations. Another commitment of Facebook is that they will not charge for the user who does not use it. Their goal is that people use it in all levels of the company, from the secretaries to the executives.

Among the advantages with regard to competitors, in addition to their deep knowledge of social networks, is the fact that they already have the profiles equal to those already known from the original Facebook version, events, videos, their messaging and, above all, audio calls and videoconferencing. That is, an unusual familiarity that makes the learning curve almost non-existent.

According to Facebook, more than 1,000 organizations around the world are using Workplace, with countries like India, the United States, Norway, the United Kingdom and France, as the main users.

With the release to the public, the company expects features such as chat, Facebook Live and Groups to become indispensable to businesses, rather than job distractions. In addition, Workplace accounts work completely separate from conventional Facebook accounts.

Workplace has several extra features, such as internal data analytics and better telecommunication integration to make it more productive in the office. There’s also a separate app, Work Chat, for iOS and Android, so employees can keep in touch while they’re away from the office.

The new companies that acquire the service receive a free 3-month trial when they register but after that time, Workplace has a monthly fee structure of three dollars per user, for companies with less than 1,000 active users or up to a dollar a month for companies with more than 10,000 users. For non-profit organizations and educational institutions the service is free.

Facebook assumes its biggest challenge is to enter the work world and help people to integrate and create a good addiction during office hours. The most popular social network continues to be a pioneer in innovation and is far from being forgotten.

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With this in mind, when managing social networks, you will need a team that does good management, creates effective content, supervises all management details and, above all, positions your brand in the mind of the target audience on social networks.

There are 6 key roles that people play in a social media management team:

Account Manager: is dedicated to the administration of clients and its main responsibility is to be the mediator between the clients and the company to maintain a relationship satisfactory for both parties. Among its functions are: providing customer support, planning and optimization for the account, as well as developing an excellent relationship with the client.

Creative Director: One of his great responsibilities is the conceptualization of ideas, to develop them later with his team or to supervise that these are carried out the correct form. This position is of the utmost importance, he must be a hunter of innovation but without deviating from the objectives of the client.

Social Media Manager: It is the person in charge of preparing the strategy to be implemented for the brand in social media, analyzes trends, supervises that the content is effective, in other words must control the evolution of the market. The Social Media Manager must adapt the objectives and strategies to the new needs.

Content Manager: We have all heard the phrase “content is the King”. The content manager is the person who articulates, creates, generates and shares everything that can be done with content, its work is fundamental, generates information of interest, captures the attention of the audience it wants to reach. it is the one that ensures that the content that the brand publishes in its different forms are adequately exposed and explained.

Community Manager: It is the one who creates and maintains a relationship of trust with the clients of the brand, collects feedback from them and proposes internal improvements, looks for a strategy that must be implemented to build relationships and maintains interaction with members of the community to which it is presented.

Designer: It is responsible for translating strategies and ideas into art. It is the one that designs and structures the images, and is responsible for maintaining a line of design well entrenched to differentiate the brand.

As we all know social networks do not sleep, they are constantly awake, so they always need to be under supervision, analyzing trends, generating content, managing and designing images to capture the audience, that is why it is imperative to have a team of experts that monitor every detail and are dedicated to positioning your brand.

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When you record live, your Twitter followers receive a notification and can access the video, comment directly and give it a “like”. It also has the option of  private broadcasting to limit its view to users you choose.

Periscope lets you explore the world by creating and streaming video. A clear, simple and immediate app, if you like being connected to the world in real time.

Advantages of Periscope

As the name specifies it, it is used by its immediacy to transmit video. The digital world grows and users want to be informed in real life time of all events of interest.

This social network provides businesses the opportunity to keep in touch with customers to integrate, to see the opinions and comments live over the broadcasts like product or brand launches, press conferences, and entertainment events. This platform promotes integration and proximity to users and at the same time allows the user to interact with the company.

Updates and upgrades

The success of this application to give the opportunity to broadcast live video from any global event, brought its creator to include in their latest tools updates to help you search more accurate information.

The search for broadcasts by themes, support for drone synchronization and the ability to save broadcasts for more than 24 hours are the advantages of the new update. You can also regulate offensive content generated on during a live broadcast.

This new update allows users to check off inappropriate comments as they appear on the screen.

Periscope allows the Twitter community a total of proximity to any global event.

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For many professionals, this social network has become their letter of presentation, a summary of their work experience, achieved studies, courses and workshops. It is an online resume, which you can update whenever you want to help you stand out from the rest of the workforce and ultimately, for employers to get to know you better.

LinkedIn is a network that serves to find businesses and jobs, professional networking, it serves to recommend and be recommended, and among other features it helps professional network and broadcast their experiences in the workplace.

To optimize your LinkedIn profile for search engines, to be easily found by companies, you must accurately complete your professional background, affinity groups and organizations that you would like to belong.

It is an excellent tool for people who want access to businesses online, or want make their resumes go viral. It is a strict social network in their privacy policies because it doesn’t show anything that the user does not allow, that’s why its presentation format is standard, has no color or fonts, unlike other networks, you can only change your profile picture, and you can not upload videos or images,  it only focuses on professional information.

This tool is based on the best policy that is honesty. Never lie or exaggerate about your background or achievements, always show yourself as you are, there are always opportunities to reach with honesty.

We hope you enjoyed this blog and we encourage you to enter the world of LinkedIn.

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