Trends – Yagu Group

Marketing for Mother’s Day

Yagu Group — Fri, 28 Apr 2017 15:03:40 +0000

Digital marketing applies at all times, interaction platforms collapse on special dates, and large and medium-sized companies tend to take advantage of this moments to make their brand viral. At YAGU Group, we know how to take advantage of those special moments to position each of our customers.

That’s why we will share 5 digital marketing strategies for Mother’s Day.

1. Know your audience and use it to your advantage.

Within digital marketing, the greatest power a brand can have is having a loyal audience, generating interaction and always talking about the brand. For example, if your primary activity is aimed at teenagers, the best marketing campaign for mother’s day will be the one that best meets the perfect gift for the most important person in their lives. Their likes, where they are from, and age will give you a reference of what products or services you can promote on this date with successful sales.

2. Apply the marketing of emotions
To get straight to the heart of your customers, appeal to them with stories, emotive videos, humor, interaction campaigns and endless resources that will maximize campaign results.

3. Use Email Marketing
In case you have a global audience, what better way to say “Happy Mother’s Day” than to send a personalized email to moms on their special day. Segment your database by country, and send each mom your message on the expected day.

4. Take advantage of pre-designed templates
There are pages that already have different templates designed especially for you. Take advantage of them, and in a very short time, without the need of expert designers, you will have a piece of quality email marketing.

5. Use the right hashtags
Prepare the content you want to spread in advance and take advantage of the hashtags that will surely be “trending on that day.

The post Marketing for Mother’s Day appeared first on Yagu Group.

5 Tips on Content Marketing to Promote your Sales on Facebook

Yagu Group — Tue, 11 Apr 2017 17:01:45 +0000

Sales are always the end goal of our marketing strategy, but for this we have to know how to intelligently conquer the public that we want to reach, which is why YAGU Group ensures that its customers are well-oriented and strives to create the right strategy to meet your needs.

1- A colorful image will appeal to any reader.

Recent studies related to optics have shown that people are much more attracted to reading a text if it is accompanied by one or more visibly colored images.
If you do not want to go to the image bank that offers the internet, you can choose to hire a designer, he will know how to create variety.

2- Make sure your image is consistent with the text

To ensure that the images that accompany your posts are relevant and attractive, we recommend asking the following questions: “Does the image represent the text? Does it illustrate what was said? Is it pleasing to look at? “

3- Don’t create content without images.

According to experts, posts with photos on Facebook get 2.3 times more responses than those without pictures. This will increase your audience’s interaction levels and give you an edge over your competition.

4- Create interesting infographics to share

Infographics have always been a “boom” according to the specialists, the images enriched with information manage to retain the reading of the users for longer than the irrelevant photographs. It is therefore highly recommended to share interesting infographics on your Facebook Page.
An effective alternative is to create your own infographics about your products, services or industry.

5- Publish Videos Between Your Content

Videos are extremely favorable content in terms of profitability, whether to attract new customers, promote sales or the dissemination of your proposal, and for that reason you must include them among your content.

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Do you know what the new visual communication channels are?

Yagu Group — Tue, 21 Mar 2017 17:09:21 +0000

Analyzing last year’s data we can verify the continuous growth of the use of internet through mobile devices. From 2012 to mid-2016, access to the Internet via mobile devices has gone from 11.1% to 30.5%, with the expectation that this value will continue to increase.

New channels of visual communication have been made known, such as virtual reality, which allows us to enter fully into a virtual world, disconnecting the senses completely from reality, having the sensation that reality corresponds to the virtual world.

Augmented reality will also be implemented, this allows to interact with the real world directly. It allows you to enjoy the advantages of the virtual world without losing the connection with the real world. What augmented reality does is add virtual elements to an existing reality.

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In the digital world everything is synchronized and at the forefront of the updates, new web pages that will use virtual reality will have to be formable to any format and have to be primarily adaptable to the mobile format, in order to have a greater interaction with their products and the clients.

YAGU Group helps you create a web page design that allows you to adapt to all kinds of resolutions, whether that of a mobile phone, a tablet, widescreen displays or whatever resolution is required.

A well-structured website, with content that captures readers, appropriate format and the most required by google, which is an optimal web for mobile devices, will help search engine optimization (SEO).

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2017 Web Design Trends

Yagu Group — Fri, 17 Feb 2017 21:04:16 +0000

The trends in web design are those that have been established as the best designs to make the user experience in navigation the best possible. You must choose the one that best fits your project. The development of web pages, as well as online marketing, changes at a dizzying speed, since it has to adapt to the needs of users and companies, that is why we will mention 4 web design models that will help your page stay in trend.

Material Design

Material Design is a design where depth, surfaces, edges, shadows and colors play a major role, but always sticking to simplicity. The design material is based on the simplicity of flat design, but applied to everything, and giving it fine distinctions.

360º movement

This same effect comes to web design, as a version of the parallax design. It is used in different ways depending on the format:

Video
Web Animations
Page background
Gif
Photography

Keep in mind that the main trend is simplicity, so you should never abuse this type of effects.

Responsive Design

This model will remain for many years, due to the popularity of responsive web design (which is the design that adapts to the mobile version) we see more sites adapted to mobile devices to comply with the guidelines that marks Google in terms of webs “Mobile friendly”

Hamburger menu

The “Hamburger Menu” is that icon composed of three horizontal stripes of equal size, when clicked on it opens a drop down with the complete menu. It has arrived to stay and there are more and more web developers with this design.

At YAGU Group we know that web design is a world that is constantly changing and needs to be adapted, that is why we create web pages that pursue the main objective, which is to capture the attention of users. That can be achieved with a good web design and a good content marketing plan.

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5 applications to get the most out of Facebook for your business

Yagu Group — Fri, 20 Jan 2017 16:50:41 +0000

Interactive platforms today have become more necessary in our lives and we need to know the tools that are offered to get into the world of technology and news.

The types of social networks that exist can be classified as follows: Global social networks, Professional networks, Personal networks, and Private networks. There is a single platform that encompasses all these features and gives you a range of applications to get the most out of all its functions, and it’s Facebook the most recognized social network.

These apps will help you improve your Facebook page, and make the most of your fanpage tools for your business.

1. Fast for Facebook, is an option that is only active when we want it to be. It has no hidden services or notifications. It offers us a superior menu of options to navigate with shortcuts to the different sections of the social network of Facebook.

2. HEYO: Help us create contests, promotions and offers by directly configuring the elements of our Facebook page. You do not need to know anything about HTML, because this simple tool allows you to create each of the blocks through widgets that you can move to create what you need.

3. PAGEMODO: It helps us design custom covers and tabs on Facebook in 5 easy steps (and in less than half an hour). It also has multiple utilities. From making discount coupons, ads on Facebook Ads campaigns, contests or making promotions, and more importantly, without the need for technical expertise.

4. SHORTSTACK: It is a tool with which we can customize our fanpage, without having to modify code. It bases its process on widgets, allowing it to be the most versatile.

5. TABSITE: It is an application that allows you to create custom tabs to publish. In its free version, you can create two tabs on one page.

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4 mistakes you should not make in social networks this 2017

Yagu Group — Tue, 17 Jan 2017 23:02:12 +0000

This year will be extremely interesting for digital marketing in the world. For brands, the issue will be challenging and will dictate a new way of approaching social networks, and marketing as a whole, with a view for the next 2 years. Companies will have to look for greater strength in the domestic market; consumer-focused digital marketing campaigns will have to increase if you want to get ahead in the great competition that promises 2017.

We are breaking down the four mistakes you should not make this 2017 on your social media.

Start without a clear strategy: to boost your brand or product, you must have clear objectives and a target you want to reach, so when you implement strategies, you will take into account important characteristics such as the age of the public, gender, and location. Most importantly you need to generate content that engages your target audience.
Intentar utilizar todas las redes sociales existentes: existen más de 100 redes sociales, pero las personas y empresas suelen pensar solo en las cinco principales redes sociales “Facebook, Twitter, Linkedin, instagram y Google Plus“ como los únicos jugadores en la partida. Al momento de abrir una cuenta en cualquiera de estas plataformas, tienes que evaluar cuál de ellas te sirve para lo que quieres promocionar o dar a conocer, es importante buscar las características y el funcionamiento de cada una para saber en cuál aventurarse, y que sea una experiencia divertida y sin límites, debido a que no todas las redes sociales funcionan igual, y no todas comparten el mismo público.

Try to use all existing social networks: there are more than 100 social networks, but people and companies usually think only of the top five social networks: Facebook, Twitter, Linkedin, Instagram and Google+ as the only players in the game. When opening an account in any of these platforms, you have to evaluate which of them serves you for what you want to promote or make known. It is important to look for the characteristics and the operation of each one to know in which to venture because not all social networks work the same, and not all share the same audience.
Buy fake followers: Buying followers will give you the advantage in numbers over other accounts, but at the end of the day it’s not how many followers you have in your social network, it’s the organic growth of faithful followers, that are hooked in your content and generate a reaction.
Share a lot of information in a short period of time: In social networks, content needs to be rich and informative but that doesn’t mean there has to be a lot of it in a short period of time. Content has to be light, substantial and effective. A text that hooks the reader with the title and at first glance, looks short and precise to read. That will help grow the node organically, and with quality followers.

Digital marketing and the growth of social networks are an ideal path for small and large companies. They will become allies where competition will be relentless and mistakes could make or break your digital success.

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