This year, Christmas shopping opens with great discounts both in small shops and in large shopping centers around the world. Businesses launch a strategy of advertising based on offers a few days before Black Friday, this draws the attention of people and thus gain audience for the long-awaited day.

• Change the advertising every day: Whatever you sell, you should advertise something different every day, for example, display a new offer each day.
• Use different techniques: Big discounts are expected for Black Friday but not only a discount in price, you can also improve purchasing conditions, for example, “Free Shipping”. You can also offer products that are not available for the rest of the year, limited editions of a product or make a special service for this day.
• Use your website: Your website is the perfect environment to get the attention of your customers and collect their interest, also if you use remarketing techniques you can make a more effective advertising in google.
• Use social networks to the fullest: Show your ads on Facebook, instagram, Twitter or other social networks. On Facebook you can create audiences that resemble people because of their interests or their actions on social networks.
• Do not remove your landing page after Cyber ​​Monday: If you create a permanent landing page for Black Friday, you will accumulate SEO throughout the year and you will be in the top positions during the key dates. Of course, make sure that the content is relevant at all times.

Your marketing strategy for these dates, should be exploited to the maximum. That’s why it’s always good to have a team of experts to help you create a digital marketing strategy where the competition is definitely behind. In YAGU Group we have professionals in the area of ​​design, content, advertising and more who will do an excellent job, to position themselves in social networks.

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The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

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New channels of visual communication have been made known, such as virtual reality, which allows us to enter fully into a virtual world, disconnecting the senses completely from reality, having the sensation that reality corresponds to the virtual world.

Augmented reality will also be implemented, this allows to interact with the real world directly. It allows you to enjoy the advantages of the virtual world without losing the connection with the real world. What augmented reality does is add virtual elements to an existing reality.

In the digital world everything is synchronized and at the forefront of the updates, new web pages that will use virtual reality will have to be formable to any format and have to be primarily adaptable to the mobile format, in order to have a greater interaction with their products and the clients.

YAGU Group helps you create a web page design that allows you to adapt to all kinds of resolutions, whether that of a mobile phone, a tablet, widescreen displays or whatever resolution is required.

A well-structured website, with content that captures readers, appropriate format and the most required by google, which is an optimal web for mobile devices, will help search engine optimization (SEO).

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When you record live, your Twitter followers receive a notification and can access the video, comment directly and give it a “like”. It also has the option of  private broadcasting to limit its view to users you choose.

Periscope lets you explore the world by creating and streaming video. A clear, simple and immediate app, if you like being connected to the world in real time.

Advantages of Periscope

As the name specifies it, it is used by its immediacy to transmit video. The digital world grows and users want to be informed in real life time of all events of interest.

This social network provides businesses the opportunity to keep in touch with customers to integrate, to see the opinions and comments live over the broadcasts like product or brand launches, press conferences, and entertainment events. This platform promotes integration and proximity to users and at the same time allows the user to interact with the company.

Updates and upgrades

The success of this application to give the opportunity to broadcast live video from any global event, brought its creator to include in their latest tools updates to help you search more accurate information.

The search for broadcasts by themes, support for drone synchronization and the ability to save broadcasts for more than 24 hours are the advantages of the new update. You can also regulate offensive content generated on during a live broadcast.

This new update allows users to check off inappropriate comments as they appear on the screen.

Periscope allows the Twitter community a total of proximity to any global event.

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As an agency that specializes in digital marketing, we created Yagu Local to help your small business reach people nearby with an easy, cost-effective ad campaign.

Yagu Local uses Facebook Local Awareness ads to quickly and easily find new customers for your business by showing ads, both mobile and on the web, to groups of people who are near your business’s neighborhood.

Unlike traditional advertising channels, local ads offers greater reach by targeting the area in which your business is physically present. It is also an affordable way to reach a large number of people in a small area compared to traditional methods, like direct mail.

With its new features, Local Awareness Ads calls to action those near your business to “get directions” or “call now” with just one click.

How it works

It only takes 4 simple steps. Following this link http://www.yagulocal.com, you can submit your business details, graphics/logos and target market, along with your payment. Within 48 hours, we will send two creative designs for your approval. After this, we will launch your customized ads campaign, including local customer reach ads and local awareness ads on Facebook for your local target market. Finally, this is where you see the results! We will manage your campaign and provide metrics at the end of each month.

Yagu Local can take your business to the next level by creating customized, effective, Facebook Ads tailored to your specific needs and objectives.

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