The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as other strategies they are already using. Your marketing strategy on social networks should be treated with the same or greater seriousness as other marketing actions. Keep in mind that this is where the fast and direct communication with your customers is.

In a digital strategy the following important points must be considered:

1. Content Marketing

Content is the most important drive of a digital marketing strategy. Using a blog is the perfect way to offer your visitors fresh and interesting content. Increasing the engagement and number of visits to your page, you have already gained the two factors necessary in the conversions of leads. In addition, by keeping the generation of new and attractive content on your page you also create business authority.

2. Organic Search (SEO positioning)

Consumers get the information they want online through different methods, the most prominent is search engine results. So the first necessary factor to get your site in front of your potential customers and current customers is to optimize it correctly to help search engines identify what your page is about and how it relates to what the user is looking for.

3. An Applied Canvas Model

This great tool will allow us to make a very real and effective strategy of our marketing plan because we can model, design and validate our business model and thus offer the market a more reliable product.

4. Experiential Marketing

The key to this strategy is to offer something that your competitors do not offer, it does not necessarily have to be expensive. In the case of an online store, for example, give away a discount coupon for future purchases, or a discount from a certain amount of purchase. Maybe the stock as such will not bring you thousands of customers, but it will surely be perceived by the customer as a small plus, which can be the deciding factor between acquiring or losing consumers versus your competitors.

5. Management Indicators to measure the result

Every project must measure its performance and results. The management indicators is the best tool to determine how the plan is going and how to measure its final result.

It is fundamental that for any strategy in digital marketing rely on expert advice because your social networks are your letter to the world, you will not want to ruin it. At YAGU Group we go beyond the imagination and raise your stats to unreachable heights for the competition.

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Creativity and business have many possibilities of projection and mobility within digital marketing, advertising brands effectively through digital media can be made concrete through digital marketing, a medium that deploys a whole series of techniques to promote immediacy, easy communication and the possibility to measure all the strategies that are carried out.

The importance of generating attractive brands and content is greater than we imagine, since all the information we receive is given visually, generating a massive consumption. That is why any digital marketing process that aspires to success, must contemplate different elements of design and visual creativity

Studies have shown that the implementation of these contents, whether on websites or social networks generate greater visibility for companies. A text that incorporates creative designs is 30 times more read than a post that does not include them. Publications that carry this type of tools increase their traffic by 12%. It should be noted that images containing colors increase the desire to read 80% because of their dynamism and visual creativity.

In Yagu Group we have a specialized team to implement each of the visual strategies that position your brand, and make your post more attractive for your audience, generating recognition and viralization of your brand.

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Material Design

Material Design is a design where depth, surfaces, edges, shadows and colors play a major role, but always sticking to simplicity. The design material is based on the simplicity of flat design, but applied to everything, and giving it fine distinctions.

360º movement

This same effect comes to web design, as a version of the parallax design. It is used in different ways depending on the format:

• Video
• Web Animations
• Page background
• Gif
• Photography

Keep in mind that the main trend is simplicity, so you should never abuse this type of effects.

Responsive Design

This model will remain for many years, due to the popularity of responsive web design (which is the design that adapts to the mobile version) we see more sites adapted to mobile devices to comply with the guidelines that marks Google in terms of webs “Mobile friendly”

Hamburger menu

The “Hamburger Menu” is that icon composed of three horizontal stripes of equal size, when clicked on it opens a drop down with the complete menu. It has arrived to stay and there are more and more web developers with this design.

At YAGU Group we know that web design is a world that is constantly changing and needs to be adapted, that is why we create web pages that pursue the main objective, which is to capture the attention of users. That can be achieved with a good web design and a good content marketing plan.

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